Celebs and Santa open the Dream Home at Ideal Home Show Christmas 2024

ideal home show christmas

2023 + 2024

Ideal Home Show Christmas is the festive edition of the UK’s best-known home and lifestyle exhibition taking place annually in London. Running alongside The Cake & Bake Show, the event offers a mix of interiors, food and drink, and festive experiences, with celebrity guests, live demonstrations and opportunities for attendees to shop, sample and discover new ideas — all under one roof.

the dilemma

Increase volume and consistency of coverage year on year
Balance national visibility with stronger regional relevance to support ticket sales
Deliver a joined-up PR approach across two live shows (Ideal Home Show Christmas and The Cake & Bake Show)
Maintain momentum in a crowded festive media landscape

delivering

strategy

We build clear, insight-led plans that help you understand your audience and communicate with impact.

strategy

We build clear, insight-led plans that help you understand your audience and communicate with impact.

strategy

We build clear, insight-led plans that help you understand your audience and communicate with impact.

communications

We craft and share your story across every channel: PR, digital, and social.

communications

We craft and share your story across every channel: PR, digital, and social.

communications

We craft and share your story across every channel: PR, digital, and social.

partnerships

We connect you with the right voices, collaborators, and communities to grow your reach.

partnerships

We connect you with the right voices, collaborators, and communities to grow your reach.

partnerships

We connect you with the right voices, collaborators, and communities to grow your reach.

events

We bring years of experience working across events and festivals (big and small), supporting everything from strategic planning to on-the-ground delivery.

events

We bring years of experience working across events and festivals (big and small), supporting everything from strategic planning to on-the-ground delivery.

events

We bring years of experience working across events and festivals (big and small), supporting everything from strategic planning to on-the-ground delivery.

dazzling

The results show clear year-on-year growth and consistency.

2023 results (Ideal Home Show Christmas + The Cake & Bake Show):

45 pieces of coverage
1.8bn+ total opportunities to see across print, online and broadcast
23 national and 22 regional pieces

2024 results:

86 pieces of coverage across the two shows
17m+ total opportunities to see
62% increase in total coverage year on year
Average of 43 pieces of coverage per show, compared to 22 per show in 2023

While 2024 saw lower total OTS due to fewer ultra-high-circulation national placements, it delivered a broader spread of coverage, with stronger regional performance aligned to ticket sales and audience reach.

want to work with us?

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